EduFutura-opintotarjotin

Registration 16.8.2021–4.1.2022. After the course, students will have good knowledge and understanding of research in the area of digitalization of services; They can acquire knowledge and read critically relevant research articles in some of the leading academic journals and conference proceedings, and apply conceptual models and methods of service digitalization in practice. Course taught in English.

Registration 16.8.2021–3.1.2022. This course focuses on growing your digital marketing results faster through growth hacking techniques, methods, tools, and practices! The student will understand the benefits of the most useful metrics such as lean analytics, web traffic, digital conversion funnels, Lifetime Value, and Customer Acquisition Cost. A continuous experimentation model is introduced to guide business growth through rapid experiments. Experiments may involve a combination of marketing, software development, sales, service design, and analytics techniques.