Enrolment has ended. More information about next enrolment will be announced later. The objectives of the course are as follows. The student a) understands the meaning of destination branding process especially in the tourism industry, b) understands and can apply the destination branding process tools and processes to develop tourism and hospitality services.
Global Destination Branding
Check the target group!
Course: YHGS1002-3002
Credits: 3
Organizer: Jamk School of Business
To whom: JYU student, vocational student
Restriction: Previous knowledge: 1st year business studies or similar competence.