Global Destination Branding

Check the target group!

Enrolment has ended. More information about next enrolment will be announced later. The objectives of the course are as follows. The student a) understands the meaning of destination branding process especially in the tourism industry, b) understands and can apply the destination branding process tools and processes to develop tourism and hospitality services.

Course: YHGS1002-3002

Credits: 3

Organizer: Jamk School of Business

To whom: JYU student, vocational student

Restriction: Previous knowledge: 1st year business studies or similar competence.